SEO Services For Lawyers


SEO is a optimization technique that helps a website to increase the traffic rate while obtaining the top ranking position usually on the first page. These ranking positions are usually counted on search engines like Google and Bing etc.


SEO for lawyers, attorneys or for a Law Firm can be defined as the optimization method to increase the traffic on a website, specifically developed for a lawyer, a law firm or for attorney. This optimization is usually used to bring the attorney’s website on first page as well as in top searches.

Finding A Law Firm Through Search

The present age has changed the dimensions of research. Nowadays, if anybody need a lawyer, they simply use the search engines and social media platforms. After going through a proper search on search engine, the authentication is done through word of mouth. The research on the search engine are not just a fulfilment of popular demand, it is the easiest way to calculate the ROI (return on investment).

How SEO for Lawyers work?

The capability to reach the maximum number of people is usually based on contacts or area-based familiarity. Finding people with specific occupations without paying for advertising is done through search engine optimization. This process has given social media and Google ranking websites a massive advantage. If you search for a specific occupation, the paid advertisement for people with similar trades begins to appear at the top of the page.


Let’s consider the example of SEO services for an attorney. If a lawyer wants to increase his website’s ranking as well as traffic towards his/her website, then he will opt for any of the below-mentioned keywords:

SEO For Lawyers,
SEO For Law Firm,
SEO Services For Lawyers.

All these services offer similar kinds of results with the difference in Wording. The lawyer avails the ranking services, also known as SEO, to rank themselves top on the search engines. When people search for an attorney in a specific region, the search engine will automatically filter the pages based on their optimization, topical relevance & authority.

Table of Contents

Why SEO for lawyers is necessary?

The main and crucial part that  search engines plays in finding a legal services can not be denied. The authentication process may consider the physical as well as online reputation but; top most priority of every citizen will be the legal advisor with top ranking and best online reputation.

Get A Free Quote

Key factors contributing to SEO for Law firm:

The key factors that contribute to the SEO ranking for a law firm are illustrated in the proceeding lines:


Content is the fundamental point in grabbing traffic towards a websites. The website is driven by a number of factors. The main factors includes:

  1. Content
  2. SEO
  3. Marketing

The content is written with the help of keywords. Keywords are the most researched words from the targeted audience. The use of SEO along with the content is  very much important as the SEO is the main lead that offers the keywords searches while targeting the audience. Both chores are done with the help of software. The SEO extracts the keywords that are most research by the people who need a legal agent for their legal tasks.

After the extraction of targeted audience and keywords, the content is written while using those keywords. After that, a layer of SEO is applied where the link building, on page SEO, off Page SEO, ROI and many other techniques are drawn over the content and website. These techniques will be discussed in detail in the upcoming sections. The final product of content and SEO is presented in form of marketing to the already targeted people through advertisements.

Taking specific example of SEO For Law Firm, the fore-mentioned explanation can more sense. The Attorney that has hired a SEO company to increase traffic for his law firm, will have new content with applied strategies of SEO. These strategies will be further filtered through SEO techniques. The final product i.e. SEO optimized content is marketed to the required audience through advertisements of Facebook, Instagram and emails.

Importance of SEO For Law firm:

The importance of SEO for Law Firm can never be denied. If we calculate the facts and figures of searches and research results, we get to know that most of people use Google as a search engine.

  • The traffic that initiates it’s research from Google map, Google images and Google searches estimate up to 93 percent of global traffic.
  • Almost a third population of the World use Google search engines on daily basis.
  • The initial stages of Google allows only ten thousand searches per day. The present estimate is almost 3.5 billion people.
  • Paid search cannot drive much traffic while the organic research drive almost 53 percent of entire web traffic.
  • In the legal sector, the organic research index reaches up to 66 percent.

From the above estimates, it is easy to conclude that the organic searches are one of the best way to drive traffic towards a website. The legal industry has much more competition than anyone can expect. If an attorney wants to deploy more clients towards his firm, he has to make his website appear in the top rankings of Google search engines. For this purpose, he will surely require SEO For Attorney and SEO for Law Firm.

Need of SEO For Law Firm:

The first and foremost reason for any attorney to hire the SEO For Law Firm is almost all people use search engines to find the legal services. The highly rated profile appearing in top searches gets more leads, conversions and calls for paid assistance and professional help.

Today’s World requires more organized resources to answer the questions people post on the websites and search engines. The business that aligns best with the quarries and answer them in a more defined and direct way by showcasing their expertise is one of the best techniques ever. Whatever business you have been in, the main source to get the traffic and targeted customer is your website. Until unless you would not have showcased definite expertise in search engine optimization, the website can never retrieve the traffic and clicks.

In the SEO for Law Firm and SEO for Attorney, we publicise the content while keeping the intent of customers in our mind. The most asked questions are answered while keeping the client’s bent of mind in consideration. Our main motive is to locate the website in the top searches by offering the best SEO Services For Attorney. The estimates of recent researches has shown the following results which corresponds to the importance of showcasing SEO expertise in website designing and building:

  • Almost 70 percent cases that hire legal services of attorney are landed through websites. For this purpose, SEO services for Law Firms offer their expertise in presenting the websites in the top searches.
  • The first search result usually carries 32 percent more clicks as compared to the rest of search results.
  • There is no use of showcasing services on the second page. In very rare cases which is estimated as 0.78 percent click on the services offered at the second page of search engine.

Hence for having the more clicks, you have to invest in the SEO for Law Firm.

  • Almost 70 percent cases that hire legal services of attorney are landed through websites. For this purpose, SEO services for Law Firms offer their expertise in presenting the websites in the top searches.
  • The first search result usually carries 32 percent more clicks as compared to the rest of search results.
  • There is no use of showcasing services on the second page. In very rare cases which is estimated as 0.78 percent click on the services offered at the second page of search engine.

Hence for having the more clicks, you have to invest in the SEO for Law Firm.

Stacking of SEO

Stacking of SEO happens because almost every website is offering the SEO optimized services for their clients and clicks. Numerous factors that prove to be a hindrance in the top ranking includes the pay per click as well as sponsored advertisement.

Pay per click as its name suggest is the trick of paying for every single click on the website. Your business may b visible until you keep on paying for the clicks. As soon as you stop the payment, your visibility from the top page and ranking disappears suddenly. Same is the case for Google advertisement. The Google advertisement for a specific service you have search for, appears on the top. That is also a matter of payment. Once payment is finished, they Google stops showing your ads.

In comparison to Google ads and Pay per click, SEO for Law Firm is a long term investment that also serves in the long run. The long lasting website have back links as well as ever green content that keeps on getting clicks and ratings in a long run. As the slow and steady wins the race so is the case here. SEO for Attorney keeps on adding the calls, conversions and leads and prove to be an authentic source over the period of time. The advertising is quite expensive as compared to SEO For Law Firm.

Another benefit of using SEO is that Google attracts more traffic as compared to the social media platforms. The reason behind this can be understanding that Google offers towards the asked phrases. In addition to that, a well build SEO designed website is easy to explore. The Google as well as searcher does not have to put much effort for finding the required website. According to an estimate, out of total population, the 74 percent population relies on search engines for finding a law service while only 36 percent go into the market to find the best services for themselves.

Mostly competitive law firms care about SEO and genuine conversions, leads and calls. The concern for having SEO optimized website for law firm is not just for the sake of getting more cases, it is also about the return of invested money. Though SEO is also not a low budge process, it also costs money and time but it pays off the effort as well as fortune in a long run.

Components required for SEO Law Firm:

There are lots of factors that contribute in the SEO optimization of a website. Some of these fundamental factors are illustrated in the proceeding lines to help the readers to understand the procedure through which SEO for Law firm is maintained:

1. Keyword Research:

The keywords plays the vital role in SEO optimization of a website. You cannot go to the court without thoroughly studying, understanding as well as analysing the case history and underlying facts. In a definite manner, these aspects help in the logical building of case study, in the same manner, the keywords offer the sound basis for the SEO optimization of a legal website.

A good content is key to successful SEO optimization. Writing a website without extracting the keywords is just a wastage of time and money. There are numerous software that offer keyword extraction. For keywords extraction, you have to use the fundamental tools while applying correct methodology that can extract the best keywords for SEO Service for Lawyers.

2. Marketing Of Content:

Content marketing is the second best strategy used for content optimization. After targeting your audience for SEO For Law Firm, you have to write SEO optimized content. The content included in a website’s keywords based content is articles, blog posts, guests posts and description of services. The last step in marketing of content comprises the step wise gradation of content to make a complete hierarchy.

3. On Page SEO:

The organization of website, its infrastructure as well as architecture maintains a lot of traffic on the page. The proper optimization of makes a website catchy, attractive as well as drives a lot of traffic. There are various tools like Google analytics that helps to maintain the quality of SEO services for attorney. Thorough optimization is not a piece of cake like creating Facebook pages. It takes a lot of time and effort. Some of the key factors that contribute in the on page SEO are structure of your website, optimization of meta descriptions, title tags, page descriptions, speed optimization, user experience, internal linking, image optimization, FAQs as well as involvement of software to increase clicks on websites.

4. Link building:

Link building means building link that supports the main website. The guest posts and article specifying a keyword is published at third party websites. The Address of main website is linked with Domain and keyword of that article. Your back links with the strong enough to relate with the original website. In SEO for Legal firm, building back links can be a crucial system as slightest mistake can lead to big misunderstanding and inconvenience.

5. Local SEO:

Local SEO for legal Firm helps to maintain the Google listing as well as keywords based research results at the top. It is one of the best way to rate the legal officer on local searches.

6. Google My Business:

Commencement of your business on Google listings is simply known as Google my business. It is also a fundamental component of SEO optimization of a successful website.

Get A Free Quote