9 SEO Best Practices That Everyone Should Follow

 There are various methods and strategies that you could apply to boost your chances of ranking. If you don’t master the fundamentals, such as the basics of page-specific SEO, your chances of appearing on the first page of Google are very low. Suppose you follow SEO best practices. You’ll begin to prepare your website to […]

7 Google Ranking Factors You Shouldn’t Follow

Google has stated its mission, i.e., organizing the world’s information and making it accessible to everyone and valuable. To fulfill its mission, Google has more than 200 ranking factors used to rank websites. Suppose you have a good understanding of the Google ranking factors. Then you can apply this information to improve the performance of web pages […]

Why is SEO important?

Why is SEO important & why should small businesses invest in it? Suppose you’re involved in the digital marketing industry and haven’t yet invested in SEO. Then it would help if you thought twice about achieving the objectives of your business. It’s no secret it is true that SEO investment is a vital element of running an online business. SEO not […]

SEO vs SEM: What’s The Difference.

 Suppose you’re thinking about ways to expand your business using the internet. You’ve probably been familiar with search engine optimization (SEO) and search engine marketing (SEM). Both of them help to drive the traffic you need from search engines, but what is an important distinction between SEO and. SEM? The major distinction between the two […]