There are various methods and strategies that you could apply to boost your chances of ranking.
If you don’t master the fundamentals, such as the basics of page-specific SEO, your chances of appearing on the first page of Google are very low.
Suppose you follow SEO best practices. You’ll begin to prepare your website to improve its visibility in the search. After you’ve established the foundation and have a solid foundation, you can proceed to more sophisticated search engine optimization and methods for building links.
We’ll go over the nine SEO best practices you can follow to improve your chances of being highly ranked for the keywords you want to rank for.
What Are SEO Best Practices?
It’s so important to be on the top result page on Google.
Put the best effort forward by observing SEO’s best methods.
SEO best practices include tasks that “hopefully make it easier for search engines to crawl, index, and understand your content.”
Let’s take a look at the top ones to be aware of.
1. Align Your Content with the Search Intent
When you’ve understood the basics of SEO and the right keywords, it’s an excellent idea to think about the intent behind your search.
Search intent (also known as “user intent”) is the primary reason for every query. Pages that appear at the top of Google have passed Google’s litmus tests on search intent.
Take an examination of the search results of “how to make oatmeal cookies.”
The top results for search results are blogs as well as videos. These aren’t pages that sell oatmeal cookies. Google realizes that those who use this particular search seek to gain knowledge and not to purchase.
However, the top search results, such as “buy oatmeal cookies,” are e-commerce pages. In this situation, Google understands that people are buying. So the top marks do not contain links to oatmeal cookie recipes.
Therefore, if you want to rank your websites on the first page on Google by 2022, it is essential to be aware of search intent and design content that aligns with the user’s goal.
Kinds of intent
It is possible to find four kinds of intent to search:
Informative: Searches fall under the heading of informational when the user searches to find specific data. It could be a straightforward search, such as “what’s the weather today?” that gives immediate results. Or something more complex such as “best SEO strategies,” needs a deeper explanation.
This time the user is searching for a specific website or application. The most common examples of navigational search are “Facebook login” and “Amazon.”
Commercial It is the intention behind the search is commercial. For instance, search terms like “best SEO tools” or “best DSLR cameras” are all commercial.
Transparency: In this case, the intention is to purchase. The user has already chosen to buy a certain item or device. Examples of this include searches like “buy Nikon d500,” “buy MacBook Air,” and “buy groceries online.”
The best SEO method is to keep search-related intent in mind when making content on your site.
If, for instance, you’d like to rank based on the keyword “best DSLR cameras. You must realize that the purpose of this search is not transactional but commercial. The user isn’t sure about which DSLR brand to select.
There’s no reason to optimize your DSLR landing page using these specific keywords. Google knows what people are looking for when they type in “best DSLR cameras.” They’re looking for alternatives. They’re looking for videos or blog posts that list the top DSLR cameras and not product pages or eCommerce sites.
2. Write a Compelling Title Tag and Meta Description
Your page’s title and meta description are the two most crucial meta-tags on your site. We’ll first look at title tags.
Tags for titles have click-able titles which appear in search results. They are important from an SEO viewpoint.
Titles are essential to give the user a quick glimpse of the contents of a page and what it means to their search. It’s usually the first element used to determine which results to click. Therefore, it’s crucial to have high-quality titles on your website pages.
Search engines such as Google typically show only the initial 50-60 characters of the title. Google will add the full title on your page, so the title tags remain less than 60 characters.
Here are some additional best techniques to be aware of when designing titles:
- Include your keywords
- Make sure your title matches your search intention
- Avoid creating duplicate title tags
- Beware of Keyword stuffing
- Be descriptive but not too long
The second most crucial meta tag that a page can have can be a Meta description. Meta descriptions are an overview of a web page in the search engine, results page shown below the tag called title.
Meta descriptions don’t directly affect rankings in search engines. However, they can influence click-through rates.
Google will explain the best way to describe it:
“A Meta description tag is designed to provide users with an informative and concise summary of a page’s contents. It’s like an advertisement that convinces the user the website is exactly what they’re searching for.”
Google usually reduces meta descriptions to 155 to 160 characters. Therefore, make sure that you include a precise summary of your content. While making sure it is under 160 characters.
Here are some top practices to use when writing the meta description of your work:
- Write unique meta descriptions for each page
- Make use of action-oriented copy
- Include your keywords
- Match search intent
- Make sure you provide a complete overview
3. Optimize Your Images
Images play an important part in improving the user experience of your website. You probably are spending a lot of choosing the appropriate pictures.
Do you also spend equal time improving the image quality on your website? If used in the right manner, images can help improve the overall SEO of your site. It will help increase the amount of organic traffic.
Tips to enhance your image
Here are four tips you’ll need to do to enhance your images.
Choose the Best File Format
Speed of your site is a crucial ranking indicator, and the images are typically the biggest contributor to overall page size. Therefore, you must optimize your images for speed to boost the overall performance of your website.
The first step to optimizing images is to choose the right file format. The most widely used image formats available on the internet include JPEG and PNG. Both of them employ different compression methods. That is why the sizes of files between them can be vastly different.
When you look at the differences in the sizes of files above one, it’s easy to identify JPEG to be the winner. However, it is an error to select JPEG as the primary image format on your site.
Compress Your Images
The larger the image size, the more time it takes for the page to load. It is essential to compress your images before uploading them to your website.
There are a variety of free programs available which can assist you in compressing your photos.
TinyPNG: TinyPNG employs clever lossy compression techniques to minimize the dimensions of PNG and JPEG files.
ImageOptim: If you’re a Mac user, it is possible to download and use this no-cost tool to meet all of your needs for the compression of images. ImageOption is a recommended tool by Google and also. It’s the most effective tool for compressing JPEGs. However, it’s not the best tool for PNGs.
ShortPixel: If your website is using WordPress, you have the option of installing this plug-in to help compress images. The Free plan of ShortPixel allows you to compress up to 100 images every month.
Provide Alt Text for Images
Despite the advancements in Google’s ability to recognize images and add alt texts to images remains an essential step. Adding alt text to images enhances accessibility on the internet and aids browsers in understanding the pictures you have on your website.